How do you know when it’s time to give your blog a facelift? When is it too soon? When is it too late? Is it ever too late? The ever-changing digital landscape means that what we consider to be modern features one day could conceivably outdated the next.
As a blogger, it can be difficult to know what digital features actually apply to you. After all, you are not an out an out website as such, but you still want your piece of the internet to be user-friendly. Generally, the best blogs are self-hosted, giving webmasters access to making more technical back-end changes – or the ability to install WordPress plugins to optimise performance.
Never Changed Your Blog’s Appearance?
Are you a seasoned blogger who has been posting regularly on the same page for a number of years? Does your blog look exactly the same as the day you first started? If so, it’s certainly time that you looked into modernising your blog as, chances are, it won’t be performing as well now as it would have been a couple of years ago.
For evidence of this, check your blog’s analytics and compare year on year date. If you bounce rate has been gradually getting worse, or you have noticed a sudden jump, this could be a sign that your blog in its current form is outdated and needs a change.
If your blog has not been revamped for a few years, it is likely that mobile users will experience issues when navigating through your site. Have you even looked at what your blog looks like on a mobile screen, or have you not even considered where most of your traffic is coming from?
Luckily, if your blog is hosted on a WordPress platform there is a good chance that its theme will already be responsive. While this does mean that your blog comes ready-made with a mobile version, it doesn’t mean that it is the best that it can be. There is room for improvement.
Google’s impending update that will see mobile websites take precedence over desktop sites is set to ruffle more than just a few feathers, and it’s got web designers in frenzy. If you are hosting a blog that covers more local features than national, you might do well seeking out the opinion of a digital agency in the area. For example, bloggers based in Peterborough should look for web designers in the region.
If you have been blogging for a number of years, you may have accumulated a large number of categories that are very rarely used. This could mean that you have category pages that have not been updated with new content for long periods of time which doesn’t exactly look great.
Before you go ahead and delete those posts – stop! The last thing you want to do is unpublish pages of content that may have valuable links pointing back to them. There is absolutely no value in doing this and, if anything, can seriously harm your blog’s SEO and cause a major drop in rankings and traffic.
Instead, create an archive page on your blog where old posts can be sent to. This way, the posts are still live on your blog, meaning that you still reap the SEO benefits of any backlinks and users can still view old blogs.
Be Savvy with Your Blog
Don’t spend too much time or resource on building an all-singing-all-dancing blog that you probably aren’t going to see any return on investment. Most bloggers do so because they have a passion for writing and creating a conversation on a number of topics, engaging with their audience.
Some bloggers do, of course, make money from their blog through sponsored posts, affiliate marketing and other forms of advertising. For serious bloggers, it might be worth considering investing heavily in your blog page. Otherwise, it will be best to make the most out of free and/or cheap plugins and installations available on the World Wide Web.